Coca Cola and their Marketing techniques Case Study

Coca Cola and their Marketing techniques - Case Study Example In recent years due to increased competition the company has involved itself in ownership of franchises all over the world. The coca-cola company produces a wide range of products, including: soft drinks (Coke, Fanta, and Sprite), Mineral water (Dasani), non-carbonated beverages (PowerAde sports beverage, flavored tea Nestea). In general the Coca-Cola Company (TCCC) only produces syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage. Diet Coke was introduced in 1982 to offer an alternative to dieters worried about the high number of calories present in Classic Coke.2 The Company also introduced new soft drinks to satisfy a widening spectrum of tastes. Born in Germany, Fanta was introduced in the United States in 1960; today the Fanta family of flavored soft drinks has become one of the best-selling brands in the world. Sprite, a lemon-lime drink, followed in 1961, and in 1963 the Company introduced TAB, its first low-calorie beverage. In 1960 the Minute Maid Corporation merged with the Company, adding frozen citrus juice concentrates and ades under the trademarks Minute Maid and Hi-C to the Company's array of beverages. The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage. This includes other varieties of Coca-Cola such as Diet Coke (introduced in 1982 ), which uses aspartame , a synthetic phenylalanine -based sweetener , to eliminate the sugar content of the drink; Caffeine-free Coke ; Cherry Coke (1985); Diet Cherry Coke (1986 ); Coke with Lemon (2001 ); Diet Coke with Lemon (2001); Vanil la Coke (2002 ); Diet Vanilla Coke (2002); Coca-Cola C2 (2004 ); Coke with Lime (2004 ); Diet Coke with Lime (2004 ); Diet Coke with Splenda (2005 ), Coca-Cola Zero (2005), Coca-Cola Black Cherry Vanilla (2006) , Diet Coca-Cola Black Cherry Vanilla (2006), and Coca-Cola Black Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, however its sales have dwindled since the introduction of Diet Coke. The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1942 or 1943) and Sprite. Fanta's origins date back to World War II

Unemployment Essay Example | Topics and Well Written Essays - 1000 words - 1

Unemployment - Essay Example An unemployed individual does not currently have a job, has sort for a job in the prior 4 weeks and ready for work as defined by the U.S. Department of Labor (1). This is usually denoted as a percentage. Unemployment is a very significant measure or indicator of the economy and serves to indicate how healthy or ailing an economy is. The unemployment rate, which by definition is the ratio of people who are unemployed to the total number of people in the labor market, is the most common measure used to define and size up employment. There are instances when unemployment is voluntary (Gay 30). This scenario occurs when persons opt not to seek employment due to a number of reasons such as low wages in the market. Unemployment generally significantly affects parameters such as inflation and stock prices. What then is the relationship that exists between unemployment and inflation? Market players, such as the Federal government and corporate world usually relate low unemployment rates are attributed to high inflation levels. Low unemployment is consequently related to an increase in the growth of the economy. These market participants also view the reverse as true, which means that an increase in unemployment and a slow economic growth are indicative of a decrease in unemployment. Theoretically, the relationship between unemployment and inflation is explained by the Phillips curve. According to this theory, unemployment and inflation work in opposite direction. Chang asserts that in a period of low unemployment as compared to a period of high unemployment, there are fewer unemployed laborers in the labor market (Chang 10).